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GEOTARGETING MOBILE DISPLAY ADVERTISING
Reach Prospective Customers Based on Where They Go
Where people go can tell you a lot about what they're interested in—and create a powerful opportunity
to reach the right audience with the right message.
Doxieworks Geotargeting helps businesses build highly relevant advertising audiences based on visits to specific real-world locations connected to their products or services.
Instead of simply advertising to everyone within a ZIP code or broad geographic area, we can focus on people whose real-world activity indicates potential interest—such as visits to relevant businesses, competitor locations, events, shows, or other meaningful places.
Those audiences can then be reached with mobile display advertising within the apps and digital content they use, extending your opportunity to connect well beyond the original location visit.
Right People. Right Message. Right Place.
NOT ALL LOCATION TARGETING IS THE SAME
It's Not Simply Where People Live. It's Where They Go.
Many forms of location-based advertising start with a ZIP code, radius, or general geographic area.
Doxieworks Geotargeting can take a much more focused approach.
Instead of starting with everyone who happens to live or work in a certain area, we identify specific real-world locations relevant to the customers a business wants to reach.
For a pet care business, those locations might include dog parks, pet stores, veterinary practices, or other pet-related destinations. For an RV dealer, they might include RV shows, events, dealerships, and competing dealer locations. For another business, the opportunity could be a trade show, retail location, sporting event, or another place where prospective customers have demonstrated meaningful interest simply by being there.
The location isn't valuable just because it's on a map.
It's valuable because of what being there may tell us about the audience.
Traditional Location Targeting
Who is within this geographic area?
Doxieworks Geotargeting
Who has visited places that indicate potential interest
in what you offer?
That's the difference between targeting geography and using geography to build a more relevant audience.
FROM LOCATION TO ONGOING VISIBILITY
Reaching the Right Audience Is Just the Beginning
Once a relevant audience has been identified, Geotargeting allows you to continue reaching those prospective customers with your message—even after they've left the original location.
Mobile display ads can be delivered programmatically within the apps and digital content members of that audience use on their phones, putting your business and message in front of prospects during their normal mobile activity.
And the campaign doesn't end with a single ad impression.
Retargeting keeps your message visible over time, while campaign data helps us evaluate performance and make adjustments as needed. We can manage ad frequency , refine targeting, and monitor campaign performance throughout the program.
THE PROCESS | TARGETED LOCATIONS
The Process
01 — IDENTIFY
Select real-world locations relevant to the customers you want to reach.
02 — BUILD
Develop an audience based on qualifying visits to those locations.
03 — REACH
Deliver your message through mobile display advertising within apps and digital content.
04 — RETARGET
Continue reaching the audience beyond the original location visit.
05 — MEASURE & REFINE
Monitor performance and adjust the campaign based on what the data tells us.
Targeted Locations
BUILT AROUND YOUR MARKET
The Right Locations Depend on the Customers You Want to Reach
There is no universal list of locations that makes sense for every campaign.
The strategy starts with understanding your business, your prospective customers,
and the real-world places that may indicate meaningful interest in what you offer.
Those locations might be competing businesses, complementary businesses, retail destinations, events, trade shows, entertainment venues, or other places connected to your prospective customer's interests and buying behavior.
The question we start with is simple:
Where are the people you want to reach already going?
Then I'd use our two strongest examples — not a huge list of industries.
PET CARE
Reach pet owners where pet owners go.
A pet care business might build an audience around people visiting selected dog parks, pet stores, veterinary practices, boarding and daycare facilities, grooming businesses, training facilities, and other relevant pet-related locations.
The objective is to identify prospective pet parents based on meaningful real-world activity—and then introduce them to your business with a message and offer designed to get their attention.
RV SALES
Reach prospective buyers who are already demonstrating interest.
An RV dealer might identify audiences associated with RV shows and events, RV dealerships, competing dealer locations, and other destinations relevant to prospective RV buyers.
Rather than assuming someone is interested in an RV because of their age, income, or ZIP code, location behavior can provide another powerful signal: they've actually gone somewhere associated with RV shopping or ownership.
And those are only two examples.
The opportunity begins by identifying the places that have meaning for your prospective customer.
MORE THAN AD DELIVERY
This Isn't a Set-It-and-Forget-It Campaign
Sophisticated targeting technology is only part of the equation.
What happens after a campaign launches can be just as important.
Doxieworks actively manages Geotargeting campaigns—monitoring performance, interpreting the data, and making adjustments as opportunities emerge.
Clients receive detailed campaign reporting every two weeks, but management doesn't wait for the next report.
When the data calls for a change, we can respond in real time.
TARGETING & FREQUENCY
We evaluate campaign performance and refine targeting, frequency, and other campaign elements as the data develops.
CREATIVE &
MESSAGE
Great targeting still needs a compelling message. Doxieworks can develop your advertising creative and messaging, or work with creative supplied by your own team or agency.
REASON TO
RESPOND
The strongest campaigns give prospective customers a reason to take the next step—whether that's an offer, invitation, useful information, special opportunity, or another meaningful call to action.
MEASUREMENT & REFINEMENT
Campaign data helps us understand what's working, identify opportunities, and continually refine the program rather than simply letting it run.
Great targeting creates the opportunity. Active management helps make the most of it.
BUILT FOR BUSINESSES OF DIFFERENT SIZES
Powerful Advertising Technology Doesn't Have to Require a Huge Budget
Many agency-managed advertising programs require monthly spending levels that simply don't make sense
for smaller businesses. Doxieworks takes a different approach.
We build Geotargeting campaigns around your market, your prospective customers, your goals, and a realistic advertising budget.
That means smaller businesses can use sophisticated location-based advertising technology and active campaign management without the kind of advertising commitment often associated with larger agency programs.
The goal is to start with a strategy that makes sense, measure what happens, and use what we learn to make informed campaign decisions.
READY TO EXPLORE THE POSSIBILITIES?
Where Are Your Next Customers?
Let's talk about who you're trying to reach, where those prospective customers are likely to be found, and how Geotargeting could help put your message in front of a more relevant audience.
We'll review your market, your goals, and the real-world locations that could make sense for your campaign—and determine whether Doxieworks Geotargeting is a good fit.
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